Australian Poker Advertising Boom to Start?

New blood, new markets new fish and easier poker games. These are the Holy Grail to Online Poker Rooms like Full Tilt Poker. There are many areas left to target and in areas where gaming advertising is technically not allowed Full Tilt and PokerStars are the masters.

They use their '.net' play for free/playmoney sites to advertise to players. Of course many of these end up addicted and playing on the .com real money sites (some probably just assume it's .com and rock right up there first!).

Australia is now hot for the attack as Full Tilt is looking for a longer term deal with Rubgy League as reported in the Morning Herald.

The reason promoting only the "practice" site is crucial, says a lawyer who specialises in the field, is that it allows the sponsor, the NRL and the clubs that endorse it to argue they are doing nothing illegal.
Source: D Lane, Sydney Morning Herald

Hopefully this will be the first step in the breaking down of another barrier to international gaming and advertising and bring more liquidity to the game we love.