Not ones to be long out of the headlines for their scandals, security holes and general poor software (not that all those stories are true of course but many are and they have started to pay compensation for the main scandal) Ultimate Bet has dropped the use of that domain to focus on UB.
At first it caused great confusion in the internet poker world as the site initially redirected to a full copy of another affiliate site. UB also appears to own a number of domains (one can only assume for SEO purposes) and many on the 2+2 forums have alleged these contain duplicate/stolen content. Of course proving the ownership/theft would be impossible so I won't be passing judgement on that element of the story here.
On the face of it this makes sense. It's like Accenture no longer is associated in many people's minds with the Enron/Arthur Andersen debacle. A new brand/name etc will gradually ease them away from those stories and also people searching UB will less often come across "ultimate bet scandal" type posts. I guess we have to rewrite some of our old articles as UB scandal, UB scam and UB security flaw so as to ensure people stay informed about the history of this business.
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